What is Alpha?

Alpha is one of the most important metrics in investing, let's learn about it 🅰️

Tired of not understanding what makes some stocks better than others? 👀

Alpha is the key to comparing stocks to industry averages and even other competitor stocks 💪

💡Alpha = a measure of an investment's excess return compared to its benchmark index, adjusted for the risk taken.

📝 The benchmark is often the S&P500.

📝Risk taken is often the cost of purchasing the stock in the first place

Alpha exists in outside of the stock market too 🌍

Think of Alpha as a football team's performance compared to the league average 🤔🏈

If a team scores more goals than the average team, it has a positive Alpha 🏆

If the team scores fewer goals than the average team, it has a negative Alpha 😥

Let’s take Alpha back to the stock market now 🧮

Let's say the S&P 500 has a return of 10% over a year, and Stock A has a return of 12% 🤑

If Stock A's benchmark is the S&P 500, its Alpha is 2%, meaning that it outperformed the avg. market by 2% 💰

On the other hand, if Stock B has a return of 8% over the same period, its Alpha is -2%, indicating that it underperformed the market by 2%. 😥

Alpha is not a guarantee of future performance and should not be the only metric used to evaluate a stock or portfolio 🧠

Still, understanding Alpha is key for investors who want to make informed investment decisions and potentially achieve higher returns 💰

By using Alpha as a tool, investors can easily identify stocks that have performed better than average in the past and make better decisions for the future 🚀

Test your knowledge

What is the most common benchmark for finding Alpha?

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If Stock A has a return of 15% & its benchmark has a return of 10%. . .

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Alpha is adjusted for the risk taken, which means. . .

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What's next?

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