Nike: Modern Obstacles

Every athlete takes some Ls, and so does Nike.

Nike may support the soles of great athletes and provide comfortable every-day wear, but the company still faces challenges ⛰️

The athletic market is hot! 🔥

Let’s learn about Nike’s competition, labor issues and innovation 🤔

Nike faces competition from other brands such as Adidas and Under Armour 🏹

These companies offer similar products and try to attract the same customers, making it difficult for Nike to maintain its market share 🤑

Nike also faces challenges related to labor practices and sustainability 🌍

The company has faced criticism for its use of low-cost labor in Vietnam and China, as well as its environmental impact 🪴

In response, Nike has made efforts to improve its labor practices and reduce its environmental footprint 🌿

This includes implementing programs to monitor and improve factory conditions, and using more sustainable materials in its products 👚

Nike has also continued to innovate and introduce new products, such as the self-tying sneakers featured in the movie "Back to the Future" 🤖

The Nike+ app also helps people track their workouts and connect with others 🤝

Nike has made strategic acquisitions to expand its reach, such as the purchase of the athleisure brand Athlete's Foot in 2020 🏋️‍♂️

Overall, Nike is resilient and works to overcome challenges in the face of intense competition and changing market conditions 💪

It remains a powerful force in the athletic wear and equipment industry 🚀

Test your knowledge

What are some challenges Nike faces today?

Choose an option

How did Nike respond to criticism of labor practices?

Choose an option

Nike’s “Back to the Future” and fitness app products are. . .

Choose an option

Featured Lessons